+44 (0)1782  201455

Quality French Furniture and the UK's finest selection of Staffordshire ceramics.



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Privacy Policy


Thank you for visiting Potteries Antique Centre's Privacy Policy which relates to data collected via our website.


This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.


This Policy may be subject to updates so please check this page to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.


Individuals wishing to inquire about our policies, to access or correct their personal data, or withdraw consent should contact Potteries Antique Centre by writing to us at; Potteries Antique Centre Ltd, 271 Waterloo Road, Stoke on Trent, ST6 3 HR United Kingdom +44 (0)1782 201455 or by emailing us at [email protected]


Who are we?


Potteries Antique Centre Ltd is an retail company specialising in the sale of antiques, pottery and collectables.


How do we collect information from you?


When someone visits http://www.potteriesantiquecentre.com we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way that does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.


Potteries Antique Centre Limited


271 Waterloo Road, Stoke on Trent.



Tel +44 (0)1782 201455


Company registration number: 02658514




We obtain information about you when you use our website and when you contact us about products and services.


What type of information is collected from you?


If you make an enquiry online personal data may be stored both online and offline for the purposes of contacting you regarding Potteries Auctions Ltd auctions and services. The personal information we collect might include your name, address, email address, IP address.


How is your information used?


We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted. You can change your marketing preferences at any time by contacting us by calling


+44 (0)1782 201455 or by emailing us at [email protected]


We may use your information to:


·send you marketing communications via email, post or telephone;


·seek your views or comments on the products and services we provide;


·notify you of changes to our products and services;


·send you communications which you have requested and that may be of interest to you;


· activities, promotions of Potteries Antique Centre to support our marketing activities;


·invite you to events as part of our marketing activities;


·process an enquiry.


We review our retention periods for personal information on a regular basis. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.


Who has access to your information?


Potteries Antique Centre may have access to personal information passed via the website. We will not, share, sell or rent your information to third parties.


Changes to this privacy notice


We keep our privacy notice under regular review. This privacy notice was last updated on 24th May 2018.


How you can access and update your information


The accuracy of your information is important to us. If you would like to know what information we hold on you, please contact us in writing, by phone or by email.


You have the right to ask for a copy of the information Potteries Antique Centre has about you at anytime.


Security precautions in place to protect the loss, misuse or alteration of your information


When you give us personal information, we take steps to ensure that it’s treated securely.


Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we can’t guarantee the security of any information you transmit to us, and you do so at your own risk.


Once we receive your information, we make our best effort to ensure its security on our IT systems.


Use of 'cookies'


Like many other websites, the Potteries Antique Centre's website uses cookies. 'Cookies' are small pieces of information placed on your computer and stored on your hard drive to allow that website to recognise you when you visit again. They collect statistical data about your browsing actions and patterns and do not identify you as an individual.


It is possible to switch off cookies by setting your browser preferences. Turning cookies off may result in a loss of functionality when using some websites.


Links to other websites


Our website may contain links to other websites run by other organisations, for example the-saleroom.com and easyliveauction.com This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.


In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.


Review of this Policy


We keep this Policy under regular review. This Policy was last updated in May 2018.


If you want to request information about our privacy policy you can email us at [email protected]